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Time is Money. Blizzard has sternly reminded World of Warcraft players that it is against their policy as well, and that anyone caught doing it will be banned. While not every item in the category is a game item (lately I've noticed quite a few manuals on how to make big money trading game items), it remains the most popular auction for virtual marketeers.

FREE Newsletter. . . . In fact, since you're paying by the month to play in most cases anyway, purchasing what you need to get straight to the end game may even be cost effective for some people.

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Gaming for Money: Trading Game Assets. . Enter eBay. . . . . Players and Publishers React.

For the developer, it can escalate into a customer service nightmare. Under normal circumstances, it can take months or even years to work a character into the upper ranks of a game like EverQuest, or acquire some rare item that only drops on, say, the Plane of Complete Annihilation. One can easily imagine

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the assortment of potential problems this trend creates for game developers and gamers alike. . Several entrepeneurs have taken notice of this and started other

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auctions and currency exchanges that specialize in virtual game property. . Nevertheless, trade in these

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digital goods continues to grow, and it has already gone from being a pastime pursued only by a handful of hard-core gamers to being a fledgling industry in its own right.

To be sure, not all online game publishers, or players, for that matter, are happy with the real-world trade in game assets. For those who are serious about trading in game economies, the epicenter of activity is Category 1654, Internet Games, on eBay. Edward Castronova, an economics professor at California State University, has been compiling statistics related to the category, and in 2004 it racked up over $22 million in total sales. Sign Up Now!. .

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